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As a BizWright Internet Advertising client you will receive reports on a Monthly basis that tracks Impressions (how many times your AD has shown), visits (how many people have viewed your AD), web events, emails and phone calls. Clear Results Bizwright consolidated reports – accessible online – clearly show the results of local Internet advertising campaigns from all publishers. The reports detail site visits, phone calls, emails, and form submissions, showing you exactly how your campaign is performing. They also show your budget status and reflect the superior results obtained through the BizWright platform’s ability to refine search sites and keywords for optimal results. BizWright supplies the missing link between online and offline activity. Our call tracking service provides advertisers with a unique phone number for each campaign that forwards automatically to the advertiser’s existing phone number (or one that they specify). This unique forwarding number allows us to record how the local business handles calls and enables the system to track individual call information, including the phone number of the person who made the call (if not blocked), as well as how many calls the overall campaign produced.
In a similar manner, we also track e-mail responses through a unique email address, and can track coupons printed from the advertiser’s Web site. Taken together, BizWright gives clients a clear view of how each customer’s online activity translates into offline purchasing. State of the Art Tracking and Reporting To enable accurate campaign tracking, we link our clients’ Web site URL to a dynamically served, campaign-specific “proxy” site. We also set up campaign-specific phone numbers and email addresses that forward inquiries to existing contact points. These proxies create a digital “paper trail” that provides a previously unattainable level of lead tracking and highly detailed campaign reporting. No changes are needed on the client’s Web site; BizWright does all tracking on our end. Ask one of the BizWright Representaives for a sample report.
Online Reporting BizWright technology makes it incredibly easy to create finely targeted, budget-compliant local Internet advertising campaigns and continually optimize media placements. Best of all, BizWright sends you these reports on a monthly basis for you to review and evaluate your ROI.
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