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BizWright takes the complexity out of local Internet advertising. In one convenient place, we put together everything your local and regional business needs to set-up, maintain, track and analyze localized Internet advertising campaigns--simply, affordably and comprehensively.
 Search sites – such as Google, Yahoo!, MSN and Internet yellow-page sites Superpages – offer one of today’s most affordable and effective advertising opportunities. And they are the ideal way to geographically target local consumers. Just look at the facts: There were 6.8 BILLION searches done in June 2006. 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book. Internet Advertising packages. Converting Searchers into Customers by Advertising Your Business Online
BizWright has only one purpose: Getting your business in front of local buyers and converting "searchers" into customers. However many steps take place between identifying a prospect and getting them to call or walk in the front door. With BizWright, you will literally see your ad working--turning searchers into live customers on your Web site and at your place of business. WATCH DEMO (This video may take a few seconds to load.) Building Your Online Visibility
To build your company's online visibility and be seen by consumers is the key. BizWright can create a Web presence for you utilizing our many years of exposure and experience in these search sites. BizWright delivers easy-to-use, technology and ROI-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients’ ads appear prominently among the search results when the local consumer enters certain keywords on leading search sites such as Google, Yahoo, MSN and AOL. Since each ad appears in a premium position, it gets the best possible chance to generate a “click-through” to the local business’s Web site. And advertisers only pay when potential customers click on the ad and visit the business’s site.
But that’s not all BizWright can do. When a local consumer clicks on an ad and goes to your Web site, we can track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the Web site is effectively designed to generate leads. BizWright can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site. And we can record prospects’ calls to your business to ensure telephone inquiries are handled effectively. Because BizWright takes care of all the details, our clients can spend more time satisfying local customers and less time finding them.
Leading Technology BizWright uses uses advanced technology and innovative thinking to provide clients with state-of-the-art local Internet advertising solutions. BizWright technology is integrated into the leading search engines (such as Google, Yahoo! and MSN), and the leading cost-per-click Internet yellow-page sites like Superpages. As a result, BizWright technology gives advertisers access to all of these publishers through a single source--with the convenience of a single account.
Clear Results Bizwright consolidated reports – accessible online – clearly show the results of local Internet advertising campaigns from all publishers. The reports detail site visits, phone calls, emails, and form submissions, showing you exactly how your campaign is performing. They also show your budget status, and reflect the superior results obtained through the BizWright platform’s ability to refine search sites and keywords for optimal results. BizWright supplies the missing link between online and offline activity. Our call tracking service provides advertisers with a unique phone number for each campaign that forwards automatically to the advertiser’s existing phone number (or one that they specify). This unique forwarding number allows us to record how the local business handles calls and enables the system to track individual call information, including the phone number of the person who made the call (if not blocked), as well as how many calls the overall campaign produced.
In a similar manner, we also track email responses through a unique email address, and can track coupons printed from the advertiser’s Web site. Taken together, BizWright gives clients a clear view of how each customer’s online activity translates into offline purchasing.
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